Connect with your reader faster while reducing edits forever into the future。

Who could’ve imagined how much communication would change over the past decade？ Founder and CEO of The Blogsmith content agency， Maddy Osman wrote Writing for Humans and Robots as a modern-day homage to The Elements of Style。

Are you having a hard time producing content with a consistent approach to style and formatting？ Whether you’re a seasoned writer， new to the craft， or trying to get a content team in alignment—this book can serve as the foundation for building a consistent， on-brand reader experience。 By setting thoughtful and repeatable standards， you’ll improve the strength of your message and professional reputation to help achieve business goals。

Writing for a global， Internet audience presents many challenges。 Notably， balancing the needs of human readers and search engine spider robots。 Appealing to both involves a thoughtful approach that doesn’t compromise for one of these users at the expense of the other。

In this book， you’ll learn how to approach:

- Intentionally choosing words
- Formatting and readability for lists， links， images， and numbers
- Writing compelling titles and descriptive subheadings
- How to tell stories in content
- How to customize a brand style guide

…and much more， with 22 chapters total。

Read praise for "Writing for Humans and Robots: The New Rules of Content Style":

“So much web content ends up in the ever-growing landfill of content that we call the internet。 How do you end up standing above the noise？ Maddy’s “Writing for Humans and Robots: The New Rules of Content Style” prescribes a no-frills approach to web content writing that’s very needed to anyone who works in the digital world。”

- Bernard Huang， Co-founder of Clearscope

“Writing content is an integral part of Search Engine Optimization。 For too long， search marketers have undervalued the importance of creating content of staunch quality but with changes to Google's algorithm ignoring this skill is no longer an option。 Maddy walks you through what it actually means to write well。 By using concrete examples of how you should and should not construct your online content Maddy gives you a clear path toward being a better writer。 All of this positions you to be able to bring in more organic traffic and more revenue。”

- Mordy Oberstein， Head of SEO Branding at Wix， Advisor at Semrush， and Host of #SEOChat

“Writing for the web is becoming more complex。 We're often overwhelmed by the nuances involved in writing for algorithms and the people who read our content。

Writing for Humans and Robots: The New Rules of Content Style helps you strike the balance between creating content that connects with readers and satisfies search engines。 It provides a clear path through the messy process of content creation， from developing a style guide to telling stories and measuring results。 Throughout， Maddy takes you through each step of her process while referencing real-world situations encountered during her time running The Blogsmith。

Maddy's writing style is energizing， and the content is straightforward with practical advice you can apply immediately。 Writing for Humans and Robots should be required reading for any content marketing professional。”

- Michael Keenan， Co-founder of Peak Freelance

“This book is making me a better writer！ I've been blogging since before blogging was a word， but I've ALWAYS struggled with consistency in my formatting and writing style。 Now， as a course creator， consistency is really important throughout my programs。 Writing for Humans and Robots is helping me put together my own content style guide so that my content is consistent from blog post to blog post and program to program。 Whether you're creating content alone or with a team， you need to grab your copy of Writing for Humans and Robots！”

- Erin Flynn， Founder of Out of Office Entrepreneur